In what way is Kuwait a trendsetter in the Gulf?
Kuwaitis are travelers by nature, which means they have a more sophisticated and developed palate. They are more adventurous and open when it comes to retail, be it food or fashion or anything else. In food, original restaurants are definitely trending now. Retail is the most viable opportunity available to entrepreneurs in Kuwait, especially in food and beverages, particularly because most other sectors, such as technology or even light industries, are harder to get into. That is why food is getting saturated. It is a lucrative business as people use their disposable income to spend on retail, food, and lifestyle. Markets in the region are generally saturated; therefore, success depends on how innovative our product is and how consistent it is in terms of quality. The model of low cost ingredients and low selling prices just doesn't work anymore. People are concerned about their health and what they eat. These concerns have an affect on long-term brands. The new generation is changing the whole industry, and not even just the food industry; however, they are also erratic in their consumer habits. It is hard to design something for younger people and stay dynamic in a way that makes business sense.
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